In today’s digital-first world, videos are one of the most powerful tools to engage visitors. Businesses, creators, and bloggers are increasingly using videos to share stories, showcase products, and connect with their audience. And when it comes to videos, Facebook is one of the largest platforms with billions of users worldwide.
If you’ve uploaded videos on Facebook or found great content you’d like to showcase, adding them directly to your website is a smart move. It makes your site more engaging and keeps your visitors connected with your Facebook content. Luckily, you don’t need to be a coding expert to do this. With tools like a Facebook widget and Facebook’s own embed feature, displaying Facebook videos on your website is easier than ever.
In this blog, we’ll walk you through simple ways to display Facebook videos on your website, why it’s beneficial, and how a Facebook widget can make it even better.
Why Display Facebook Videos on Your Website?
Before we jump into the “how,” let’s first understand the “why.” Here are a few reasons why embedding Facebook videos into your site can be a game-changer:
- Boost Engagement – Videos are more interactive than plain text. Adding them to your website grabs attention and keeps visitors engaged longer.
- Cross-Promotion – If you’re already active on Facebook, showcasing your content on your website connects both platforms and helps you gain more followers.
- SEO Benefits – Embedding videos can improve your on-page SEO by lowering bounce rates and increasing average time spent on your site.
- Social Proof – Facebook videos often show likes, comments, and shares. Adding them to your website builds trust and credibility.
- Fresh Content – Videos update automatically when embedded with the right tools, ensuring your website always looks current and lively.
Different Ways to Display Facebook Video on Your Website
There are a few simple methods to showcase Facebook videos directly on your website. Let’s explore them step by step:
1. Using Facebook’s Embed Code
Facebook itself offers a built-in option to embed videos directly on websites. Here’s how:
- Go to the Facebook video you want to display.
- Click on the three dots (…) or “Share” button.
- Select “Embed.”
- Copy the HTML code provided.
- Paste it into the HTML section of your website or blog editor.
That’s it! The video will now appear on your page, complete with play, pause, and fullscreen options.
Pros:
- Free and simple.
- No third-party tool needed.
Cons:
- You have to add each video manually.
- Limited design or customization options.
2. Using a Facebook Widget Tool
If you want a smarter and more professional way to add videos, a Facebook widget is the perfect solution. A widget is basically a tool that allows you to display Facebook videos, feeds, or posts on your website seamlessly.
Here’s how it works:
- Choose a Facebook widget provider like Tagembed, Elfsight, or Smash Balloon.
- Connect your Facebook account to the widget tool.
- Select the type of video feed you’d like to display (single video, playlist, or live feed).
- Customize the design to match your website’s style.
- Copy and paste the widget’s embed code into your site.
Why a Facebook Widget is Better:
- It automatically updates when you post new videos on Facebook.
- You can display an entire video gallery or feed instead of just one video.
- Widgets are customizable—you can adjust layouts, colors, and fonts.
- They’re mobile-friendly, ensuring a smooth experience on all devices.
If you’re serious about making your website more engaging, using a Facebook widget is highly recommended.
3. Displaying Facebook Live Videos
Live streaming is a trend that’s only growing stronger. If you go live on Facebook, you can display the broadcast directly on your website. This is especially useful for events, webinars, or product launches.
- Go to your live video on Facebook.
- Select “Embed” from the options.
- Copy the code and paste it into your site.
If you’re using a Facebook widget, it can automatically stream live content on your website without extra effort.
4. Adding Videos Through Plugins (For WordPress Users)
If your website is built on WordPress, plugins make things even easier. Some popular plugins that let you add Facebook videos and feeds include:
- Smash Balloon Social Post Feed
- EmbedSocial
- Tagembed WordPress Plugin
These plugins function like a Facebook widget and let you display videos in a neat, customizable way.
Best Practices for Displaying Facebook Videos on Your Website
Simply adding a video is good, but doing it strategically can give you even better results. Here are some tips:
- Place Videos Strategically – Add videos on homepages, landing pages, or blogs where they can maximize engagement.
- Keep It Relevant – Don’t overload your site with random videos. Choose ones that align with your brand or message.
- Optimize for Speed – Videos can slow down page load time. Make sure you use optimized widgets or embed codes that don’t impact performance.
- Encourage Interaction – Add captions like “Watch Now” or “Join the Conversation” to encourage clicks.
- Track Performance – Use analytics tools to see how visitors interact with your embedded videos.
Benefits of Using a Facebook Widget for Videos
Let’s dive deeper into why a Facebook widget is the best option for showcasing videos:
- Seamless Integration – No need to update manually every time you post a new video.
- Better Customization – Match the design to your brand style with colors, fonts, and layouts.
- Improved SEO – Dynamic, interactive content keeps users engaged, improving your site’s SEO ranking.
- All-in-One Solution – Display videos, posts, and even entire feeds from Facebook, not just one video.
- Boost Conversions – Videos showing customer reviews, testimonials, or product demos can increase sales.
By choosing a Facebook widget, you’re not just displaying videos—you’re enhancing your entire website experience.
Conclusion
Adding Facebook videos to your website is one of the easiest and smartest ways to make your site engaging, interactive, and up-to-date. Whether you use the traditional embed method or go for a more advanced solution like a Facebook widget, the benefits are undeniable.
If you want to save time, maintain a professional design, and keep your site fresh automatically, a widget is the way to go. It not only simplifies the process but also helps you connect your Facebook audience with your website visitors effortlessly.
So, the next time you upload a great video to Facebook, don’t let it stay there alone. Bring it to your website, engage your audience, and watch how your online presence grows.