If you’re looking for ways to make your website more engaging, dynamic, and trustworthy, adding a social media feed on your website is a game-changer. With consumers spending more time on platforms like Instagram, X (formerly Twitter), Facebook, YouTube, and TikTok, bringing that content directly onto your website can significantly enhance the user experience.
In this post, we’ll walk you through some real-life social media feed on website examples, explain how they work, and show the benefits of embedding social media on your site using a social media widget or social media aggregator for website.
What Is a Social Media Feed on a Website?
A social media feed on a website is a real-time or curated stream of social media posts from one or more platforms embedded directly on a website. These feeds can display posts from:
- Your brand’s social accounts
- User-generated content (UGC)
- Hashtags related to your campaign or event
- Influencer partnerships
To make this possible, brands use a social media widget or a social media aggregator for website such as Taggbox, Tagembed, Juicer, or Smash Balloon.
Why Add a Social Media Feed to Your Website?
Here are the key benefits of embedding social media into your site:
- 🧲 Increased website engagement through social media
- ✅ Real-time content that updates automatically
- 💬 Builds trust through social proof
- 🎯 Drives conversions with UGC and testimonials
- 📈 Boosts SEO by keeping content fresh
- 📱 Mobile-friendly dynamic design
10 Real Examples of Social Media Feeds on Websites
Let’s look at some top-performing websites that embed live social media feeds and how they do it effectively.
1. Nike – Community Engagement via Hashtag Campaigns
Platform used: Taggbox
Nike’s campaign #JustDoIt was a massive success. They used a social media feed on website to showcase user-generated content directly from Instagram and Twitter. These real customer stories gave visitors authentic insight into the brand’s values.
✅ Key takeaway: UGC-driven feeds are a great way to build community and trust.
2. Sephora – Shoppable Instagram Feed
Platform used: Yotpo
Sephora uses an Instagram-powered social media widget to display UGC featuring their products. Each image links to the corresponding product page, making the feed both beautiful and functional.
✅ Key takeaway: Combine UGC with commerce for increased conversions.
3. TEDx Events – Live Event Wall
Platform used: Taggbox Display
During TEDx events, organizers embed a live social media aggregator for website to show posts from speakers, attendees, and audiences using hashtags. This real-time interaction creates a sense of inclusion and excitement.
✅ Key takeaway: Use live social feeds to boost engagement during events.
4. National Geographic – Visual Storytelling
Platform used: Juicer
National Geographic embeds stunning images from their Instagram and Twitter accounts on their articles and project pages. It complements their storytelling and keeps the site visually compelling.
✅ Key takeaway: Visual social media feeds enhance the impact of editorial content.
5. Harvard University – Alumni and Campus Life
Platform used: Tagembed
Harvard uses a social media feed on website to highlight campus events, student activities, and alumni achievements. It strengthens their reputation and shows real-time campus culture.
✅ Key takeaway: Educational institutions can use social feeds to build trust with students and parents.
6. Warner Bros. – Fan Engagement for Mortal Kombat
Platform used: Taggbox
For the Mortal Kombat campaign, Warner Bros. featured fan art and gaming content using the hashtag #MKKollective. The embedded feed served as both a gallery and a fan tribute page.
✅ Key takeaway: Showcasing fan content encourages more participation.
7. Boston University – UGC Alumni Feed
Platform used: Taggbox
Boston University features alumni testimonials and graduation photos on its alumni website section. It helps create an emotional connection and promotes the value of a BU education.
✅ Key takeaway: Alumni content adds credibility and emotion to higher education websites.
8. Starbucks – Product & Lifestyle Content
Platform used: EmbedSocial
Starbucks integrates Instagram posts from users who tag their drinks. It not only promotes products organically but also lets customers feel part of the brand story.
✅ Key takeaway: Lifestyle content makes your website feel more personal and less salesy.
9. University of Sydney – Hashtag-Based Feed
Platform used: SocialWall Pro
Using branded hashtags like #USyd, the university curates social content from various platforms and features it across student services and events pages.
✅ Key takeaway: Hashtag feeds help you moderate content while maintaining authenticity.
10. Lasalle College – Creative Showcase
Platform used: Tagembed
Lasalle uses a social media feed widget to highlight student portfolios shared on Instagram and Behance. This attracts potential students and provides a creative atmosphere.
✅ Key takeaway: Social feeds are a great way to turn student or customer work into promotional content.
How to Add a Social Media Feed to Your Website
Adding a social media feed is easier than ever thanks to user-friendly tools. Here’s how:
1. Choose a Social Media Aggregator for Website
Popular platforms:
- Taggbox
- Tagembed
- Smash Balloon (for WordPress)
- Juicer
- EmbedSocial
2. Connect Your Social Accounts
Log in to your accounts (Instagram, X, Facebook, etc.) and give permissions to fetch content.
3. Customize Your Feed
Most tools offer customization for layout (grid, carousel, slider), colors, fonts, and post types.
4. Generate & Embed the Code
Once ready, generate your embed code (JavaScript or HTML). Paste it into your website’s HTML or CMS (WordPress, Wix, Shopify, etc.).
Best Practices for Embedding Social Media Feeds
- Moderate your feed: Use filters or approval settings to avoid irrelevant content.
- Keep it responsive: Ensure the widget works well on mobile.
- Update periodically: Refresh your feed sources or hashtags to keep content fresh.
- Highlight CTAs: Use buttons to drive users from the feed to products or sign-ups.
Final Thoughts
Seeing real social media feed on website examples gives you a clear idea of how brands, institutions, and creators use this powerful tool to boost trust, engagement, and conversions.
Adding social media feeds on website pages can transform a static site into a vibrant, community-driven experience. Whether it’s a live hashtag feed, a curated Instagram grid, or a testimonial wall, the benefits of embedding social media go beyond aesthetics—they can directly impact your brand perception and bottom line.
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