How to Add Social Media Feeds on Wix: A Complete Guide for Beginners

Posted bypurvi sharmaPosted inUncategorized
add social media feed on wix

In today’s digital world, your website and social media shouldn’t feel like two separate spaces. When you bring them together, you not only make your brand look more active and authentic, but also increase engagement and conversions. One of the best ways to connect these platforms is by integrating social media feeds directly into your Wix website.

Whether you want to showcase customer photos, highlight your latest posts, or build trust through real-time user-generated content, Wix offers multiple tools to embed dynamic feeds from platforms like Instagram, Facebook, TikTok, YouTube, and more. If you’re running an online store or personal brand, adding these feeds can significantly enhance your website’s visual appeal and credibility.

In this guide, you’ll learn the step-by-step process of adding social media feeds to your Wix site, the benefits of doing it, and best practices to get maximum results.

Why Add Social Media Feeds to Your Wix Website?

Before we get into the “how,” let’s quickly look at the “why.” Integrating social media feeds into your Wix website can help you:

1. Boost Engagement

People are more likely to spend time on your site if they see lively, visually appealing content—especially photo or video feeds from your social channels. Dynamic posts act as mini-updates and keep your site fresh without constant manual edits.

2. Build Trust Through Authenticity

Today’s customers prefer real content over polished ads. Showing customer photos, reviews, and behind-the-scenes posts helps potential buyers trust your brand. This is especially powerful for eCommerce brands, influencers, or service providers.

3. Encourage Visitors to Follow You

If visitors like what they see on your embedded social media feeds, they’ll naturally want to follow you on those platforms—growing your audience organically.

4. Improve On-Site Conversions

Displaying UGC (user-generated content) — such as customer selfies, testimonials, or lifestyle photos — can directly influence purchase decisions. Many brands see higher sales simply because people feel more confident when they see real-life usage of products.

5. Keep Your Website Updated Automatically

Instead of manually adding new images or text to your site, your social media feeds update as you post. It’s effortless and saves time.

Methods to Add Social Media Feeds to Wix

When it comes to embedding feeds, Wix provides multiple options. You can add social feeds using:

  1. Wix’s built-in social apps
  2. Third-party apps from the Wix App Market
  3. Embed code from external social platforms

Let’s walk through each method in detail.

Method 1: Using Built-In Wix Social Tools

Wix makes it easy to add social icons and simple embeds, but for full social media feeds, you’ll rely on the Wix App Market. However, the native editor still offers basic tools for connecting accounts.

Steps:

  1. Log in to your Wix Dashboard.
  2. Open the site’s Editor.
  3. Click on Add (+) from the left panel.
  4. Select Social from the menu.
  5. Here, you’ll see options like Social Icons, Instagram Feed, or simple embeds.

Wix’s built-in options allow you to add Instagram or video content, but the customization is limited. If you want more control, the next method is better.

Method 2: Adding Social Media Feeds Using Wix App Market

This is the most popular and flexible way to integrate social media feeds.

Wix App Market has dozens of apps that allow you to add dynamic social walls, galleries, live feeds, and UGC displays. Some of the most commonly used apps include:

  • Elfsight Social Feed
  • Wix Instagram Feed
  • Taggbox Social Media Gallery
  • Social Media Stream
  • Powr Social Feed

These apps support multiple platforms such as Instagram, Facebook, TikTok, Pinterest, X (Twitter), and YouTube.

Steps:

  1. Go to your Wix Dashboard and click on “Apps.”
  2. Open the Wix App Market.
  3. Search for “Social Media Feed” or a specific platform like “Instagram feed.”
  4. Choose an app based on your needs — many offer both free and paid plans.
  5. Click Add to Site.
  6. Once added, open the app settings from your editor.
  7. Connect your social account (Instagram, Facebook, etc.).
  8. Customize layout, colors, grid design, number of posts, and display style.
  9. Position the feed wherever you want — homepage, gallery section, or product page.

Why this method works best

Using an app gives you:

  • More design flexibility
  • Real-time automatic updates
  • Moderation features (choose which posts appear)
  • Multi-platform support
  • Beautiful layouts like sliders, grids, or masonries

For businesses and eCommerce websites, this method ensures your social media feeds match your site’s design and brand identity.

Method 3: Adding Feeds Using Embedded HTML Code

If you want full control or prefer using the official embed code from Instagram, TikTok, or Facebook, Wix supports custom HTML iframes.

This allows you to embed:

  • Instagram posts or reels
  • TikTok videos
  • Facebook posts or timelines
  • Pinterest boards
  • YouTube playlists

Steps:

  1. Copy the embed code from your social platform.
    • Instagram → Options → Embed → Copy
    • Facebook Page → Settings → Embed Page Plugin
    • TikTok → Share → Embed
  2. Open Wix Editor.
  3. Click Add (+).
  4. Scroll to Embed Code and select Embed HTML.
  5. Paste your embed code.
  6. Resize the iframe as needed.

This method is ideal for embedding single posts or videos, but not full dynamic social media feeds unless the platform allows it.

Best Practices for Adding Social Media Feeds on Wix

To get the most out of your social integrations, keep these tips in mind:

1. Place Feeds Strategically

Your homepage is great for engagement, but for conversions, placing social proof near product pages or testimonials often works better.

2. Keep the Feed Clean

Choose moderation tools if your app offers them. You don’t need to display every post — only the ones that fit your brand.

3. Match Website Aesthetic

Choose a layout that blends well with your design. A mismatched feed can look cluttered.

4. Highlight User-Generated Content

If customers feature your products, show those posts. It increases trust and helps future buyers visualize usage.

5. Don’t Overload the Website

Adding too many social media feeds can slow your site. Pick the platforms that matter most to your audience.

6. Use Calls to Action

Add “Follow us on Instagram” or “Watch our YouTube videos” below the feed to increase engagement across channels.

7. Keep It Mobile Friendly

Wix apps are responsive, but test the feed on mobile to ensure images and spacing look good.

Which Social Platforms Can You Add to Wix?

You can embed almost any popular social platform, including:

  • Instagram Feeds
  • Facebook Page Feeds
  • TikTok Videos
  • Pinterest Boards
  • YouTube Channels or Playlists
  • Twitter/X Posts
  • Google Reviews
  • LinkedIn Posts
  • Spotify Playlists

Each one has its own embed tools or dedicated Wix apps available.

Conclusion

Integrating social media feeds into your Wix website is one of the easiest ways to make your site more engaging, authentic, and visually appealing. Whether you use Wix’s built-in tools, third-party apps, or embed codes, this small addition can dramatically improve user experience and conversions.

By showcasing real-time posts, customer experiences, and brand updates, you create a more interactive environment that keeps visitors interested — and encourages them to engage with your brand across multiple platforms.

If you’re looking to build trust, increase retention, and make your site more dynamic, adding social media feeds to your Wix website is a simple upgrade with powerful results.

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