In today’s digital-first world, people trust brands that stay active, transparent, and socially connected. LinkedIn has become the go-to platform for professional updates, company announcements, hiring stories, and industry insights. Embedding these LinkedIn posts directly on your website is one of the most innovative ways to boost credibility and engagement—without creating new content from scratch.
Let’s break down the top benefits of displaying LinkedIn posts on your company website and why every modern business should consider it.
What Does It Mean to Display LinkedIn Posts on a Website?
Displaying LinkedIn posts on your website means pulling your live LinkedIn content—such as company updates, thought leadership posts, hiring announcements, videos, and achievements—and showcasing them directly on your web pages.
This can be done using LinkedIn embed codes or tools like a LinkedIn Feed Widget, which automatically updates your feed whenever you post something new on LinkedIn.
Brands typically use this feature to:
- Highlight company culture
- Display leadership content
- Share achievements and awards
- Showcase employee stories
- Share hiring updates
- Promote case studies or thought leadership
1. Strengthens Professional Credibility & Trust
LinkedIn is the world’s leading professional network, so content shared there already carries high authority.
By showcasing LinkedIn posts on your website, you instantly boost credibility in the eyes of clients, investors, partners, and job seekers.
It helps you:
- Highlight real-time achievements
- Showcase milestones, recognition, and press mentions
- Build social proof through likes, comments, and shares
- Present your brand as active, engaged, and reliable
This instantly builds trust—especially for B2B brands where credibility matters most.
2. Boosts Website Engagement & Session Time
Engagement is one of the most crucial website performance metrics.
Displaying LinkedIn posts helps you:
- Add fresh, dynamic, and interactive content to your pages
- Keep visitors on your website longer
- Reduce bounce rate
- Increase session time as users scroll and explore your LinkedIn feed
Visitors interact more with live content compared to static text. This indirectly supports SEO by keeping users engaged and improving user behavior signals.
3. Enhances Employer Branding & Talent Attraction
Top talent researches companies before applying—and LinkedIn is the first place they check.
By embedding LinkedIn posts on your Careers or About Us page, you can highlight:
- Employee stories
- Celebrations and culture moments
- Hiring announcements
- Leadership messages
- Team events and milestones
This gives candidates a transparent view of your work environment and helps attract people who resonate with your culture.
A consistently updated LinkedIn feed shows that your company is active, growing, and people-first.
4. Showcases Thought Leadership & Industry Authority
Many companies use LinkedIn to share:
- Expert insights
- Industry trends
- Leadership opinions
- Research-backed posts
- Case studies
Displaying these posts on your website positions your brand as an authority in your industry. It amplifies your thought leadership and communicates that your brand is not just participating in conversations—but leading them.
This is especially powerful for SaaS companies, agencies, consultants, and B2B enterprises.
5. Supports Social Proof & Increases Conversions
Social proof is one of the strongest psychological drivers behind customer decisions.
A live LinkedIn feed can display:
- Authentic stories
- Client testimonials
- Partnership announcements
- Customer wins
- Team achievements
These elements help create trust and influence purchasing decisions.
For B2B brands, where buyers are cautious and well-researched, this layer of credibility can significantly boost conversions.
Bonus Benefit: Always-Fresh Content Without Extra Effort
One of the biggest challenges for websites is keeping content fresh and updated.
Embedding LinkedIn posts:
- Automatically updates your website each time you post
- Saves time on content creation
- Keeps pages dynamic and relevant
- Reduces the need for manual website edits
It’s a simple automation that delivers long-term value.
How to Display LinkedIn Posts on Your Website
There are two main methods:
1. Using LinkedIn’s Native Embed Code
- Works for individual posts
- Not ideal for displaying full feeds
- Needs manual updates
2. Using a LinkedIn Feed Widget
The easiest way to embed a full LinkedIn feed.
Tools like Taggbox LinkedIn Widget let you:
- Display your company posts or profile feed
- Customize layout, design, and colors
- Filter or moderate posts
- Auto-update your website whenever you post on LinkedIn
- Embed on any page with a simple code
This is the most scalable and user-friendly option.
Best Practices for Embedding LinkedIn Feeds
To get the best results:
- Match the widget design with your website branding
- Place it on high-impact pages: Home, About, Careers, Blog sidebar, Employee pages
- Keep feed refreshed with consistent LinkedIn posting
- Highlight the most valuable posts at the top using moderation options
Conclusion
Displaying LinkedIn posts on your company website is more than just adding social content—it’s a powerful way to build trust, boost engagement, improve employer branding, and strengthen your professional image.
With tools like the Taggbox LinkedIn Widget, embedding a live LinkedIn feed becomes effortless, helping you keep your website dynamic, credible, and conversion-ready.
If you want, I can also create:
✅ A 160-character meta description
✅ A featured blog image (16:9)
✅ A short LinkedIn or Reddit post to promote this article
WidgetBox 