Add LinkedIn Feed to SharePoint Online: The Simplest Method Explained

In today’s professional landscape, keeping your team, clients, and website visitors informed and engaged is crucial. SharePoint Online has become one of the most widely used platforms for intranets, company portals, and collaboration sites. But while SharePoint is powerful for managing content and documents, it doesn’t automatically showcase your social media activity.

Integrating a LinkedIn feed into your SharePoint site is a smart way to display real-time posts, company updates, and professional content directly to your audience. In this guide, we’ll explore the benefits of adding a LinkedIn feed, the best ways to do it, and a step-by-step process using Tagembed—the simplest method to embed a dynamic, responsive feed on SharePoint.

Why Add a LinkedIn Feed to SharePoint?

Embedding a LinkedIn feed on your SharePoint site isn’t just for aesthetics—it offers tangible business benefits:

1. Enhance Professional Credibility

Displaying your LinkedIn company or personal posts helps establish trust and authority. Visitors can see your updates, achievements, and thought leadership content, which signals that your organization is active, professional, and engaged in industry discussions.

2. Keep Visitors Updated with Real-Time Content

A live LinkedIn feed ensures that site visitors always see the latest company news, announcements, and updates. Whether it’s a new blog post, product launch, or employee spotlight, your SharePoint site remains fresh and dynamic.

3. Promote Engagement and Interaction

A LinkedIn feed encourages visitors to interact with your posts without leaving your website. They can read content, click links, or even follow your LinkedIn page directly, boosting both website and LinkedIn engagement.

4. Strengthen Brand Authority

LinkedIn is the go-to platform for professional networking and thought leadership. Showcasing your content on SharePoint demonstrates that your business is knowledgeable, active, and a trusted voice in your industry.

5. Support Internal Communication and Recruitment

For companies using SharePoint as an intranet, a LinkedIn feed helps employees stay updated on company news, events, and campaigns. It can also attract potential talent by showcasing job postings and company culture highlights.

Types of LinkedIn Feeds You Can Add

Before embedding, it’s important to know the types of LinkedIn feeds available:

1. Company Page Feed

Displays posts, announcements, and updates from your LinkedIn company page. Ideal for business websites or intranets.

2. Profile Feed

Shows posts from your personal LinkedIn account or executives. Perfect for thought leaders or professionals who want to showcase expertise.

3. Hashtag Feed

Aggregates posts containing a specific hashtag, which is great for campaigns or trending industry discussions.

Methods to Add a LinkedIn Feed to SharePoint

You can embed a LinkedIn feed using two main methods:

1. Using LinkedIn’s Official Embed

LinkedIn allows you to embed individual posts with a simple HTML code:

1. Go to the LinkedIn post you want to embed.
2. Click the three-dot menu and select “Embed this post”.
3. Copy the HTML code.
4. Paste it into SharePoint using the Embed Web Part.

Pros:

• Free and supported by LinkedIn.
• Simple to embed individual posts.

Cons:

• Manual updates required for new posts.
• Limited customization options.

2. Using Third-Party Tools

For a dynamic, auto-updating feed, third-party tools are the best choice. Popular options include Tagembed, EmbedSocial, and Elfsight.

Benefits of Third-Party Tools:

• Automatically display new LinkedIn posts.
• Multiple layout options: grid, carousel, list.
• Mobile responsive and professional design.
• Content moderation to filter irrelevant posts.
• Customization of colors, fonts, and styles.

Among these tools, Tagembed stands out for its ease of use, free plan, and full customization. It’s beginner-friendly and ideal for professionals who want a sleek LinkedIn feed without coding.

Step-by-Step Guide to Add a LinkedIn Feed Using Tagembed

Here’s how to add a LinkedIn feed to SharePoint Online using Tagembed:

Step 1: Sign Up for Tagembed

• Visit Tagembed and create a free account.
• Once signed up, access the dashboard where you can manage your feeds.

Step 2: Connect Your LinkedIn Account

• Click “Add Feed” and select LinkedIn.
• Authenticate your account and allow access to your posts.
• Choose the feed type: Company Page, Profile, or Hashtag.

Step 3: Customize Your Feed

• Select layout: grid, carousel, or list.
• Adjust colors, fonts, and background to match SharePoint’s theme.
• Enable moderation to filter unwanted content.

Step 4: Generate Embed Code

• After customizing, click “Embed LinkedIn Widget” to generate the HTML code.
• Copy this code for SharePoint integration.

Step 5: Add Code to SharePoint

• Open the SharePoint page where you want the feed.
• Add an Embed Web Part.
• Paste the Tagembed HTML code.

Step 6: Preview and Publish

• Preview the feed on desktop and mobile to ensure it looks professional.
• Publish the page, and your LinkedIn feed will appear live.

Tips for Optimizing Your LinkedIn Feed on SharePoint

To maximize the effectiveness of your LinkedIn feed, follow these tips:

1. Mobile Responsiveness: Ensure the feed displays properly on all devices.
2. Match Website Branding: Align colors, fonts, and styles with SharePoint’s design.
3. Limit Posts Displayed: Avoid overcrowding pages; 5–10 posts are ideal.
4. Use Call-to-Action Buttons: Encourage users to follow your LinkedIn page or visit website links.
5. Moderate Content: Filter irrelevant or outdated posts to maintain professionalism.

Common Mistakes to Avoid

Even a well-integrated LinkedIn feed can fail if common mistakes are made:

• Displaying too many posts, causing clutter.
• Ignoring mobile optimization, resulting in poor user experience.
• Including irrelevant or low-quality content.
• Failing to update or moderate the feed regularly.

By avoiding these mistakes, your LinkedIn feed will enhance engagement, credibility, and conversions.

Conclusion

Adding a LinkedIn feed to your SharePoint Online site is a simple yet powerful way to enhance professional credibility, engagement, and social proof. It keeps your site dynamic, showcases your expertise, and supports marketing, internal communication, and recruitment efforts.

While LinkedIn’s official embed works for individual posts, using a tool like Tagembed allows for a fully customizable, auto-updating, and responsive feed that improves user experience and saves time.

Start adding a LinkedIn feed to your SharePoint site today and turn your pages into an engaging, informative, and professional platform that connects your audience with your LinkedIn content effortlessly.