Facebook is the biggest social media platform. It has over 1.84 billion daily users and a reach of around 59.0 percent of social media users. Facebook has witnessed tremendous growth in its popularity since its launch.
It has a huge impact on the social media network and provides a great reach for its users. People use Facebook to increase their social circle and stay connected with family and friends. At the same time, Facebook is beneficial to businesses and provides great opportunities to the brands to strengthen their social media presence.
Marketers are always on the lookout for an effective marketing strategy that involves Fb. Markets provide great tools that fulfill the need. Still, in the current market scenario Facebook widget has emerged as the best tool that helps businesses to evolve and get some brand recognition.
Embedding Fb Widget for website is smart to enhance your social media reach and increase your sales.
In this blog, we will be discussing the various benefits of Fb Widget, its wide range of features, and steps to install the Widget on your website using the best social media aggregator – Tagembed
Benefits of using Facebook Widget for your HTML website
Facebook is a leading social media platform. It provides various mediums to share and express the opinion. It provides a dynamic-looking feed, as people can post text content, images, and videos. The Facebook feed provides great benefits for your website like :
Makes your website Engaging
Businesses need to attract visitors to their websites. In this digital world, a website plays a huge role in creating an impression for new customers. A good impression helps to spark interest in the product and eventually increase sales.
Fb Widget collects the content from the Facebook feed and displays it on your website. The real-time content and regular feed update gather customers’ attention and keep them engaged with the website.
Increases Website Traffic
Website traffic plays a vital role in spreading brand awareness and attaining more customers. The Fb widget adds charm to your website and makes it engaging by providing a wide range of content. It increases the website traffic, and increasing website traffic helps to get a better rank in the search engines. Hence increases brand recognition and helps to attain more customers.
Provides Social Proof
People often post content about the product they purchased. They either post a picture, provide a review, give a brief about the product videos or text, or as the trend has it, many people post unboxing videos.
Fb widget collects these contents and showcases them on your website, providing social media proof and reviews for new customers, as it helps you to win their trust and helps customers in their buying decisions.
Boosts User-generated content
The Fb widget fetches Facebook content related to your business and displays it in an attractive way on your website. The content consists of user-generated content, and hence the customers feel valued when they get a feature on a brand’s website.
It motivates them to create more content to have a regular feature on the brand’s website, and hence it boosts your UGC and eventually enhances the brand awareness.
Features of FB Widget
Fb widgets play a significant role in your brand and help your business grow and get more customers. Let’s take a further dive into the topic and understand the various features of Fb Widget.
- It provides a customization option; you can make your website vibrant and pleasing to the eye by selecting the appropriate font size, font style, colour, and background.
- Fb widget provides the moderation option that allows you to moderate and filter all unnecessary and spam posts and keep your widget feed related to your business.
- It is a coding-free tool; hence you don’t require any experience or knowledge about coding. It has a user-friendly backend, and you can easily install it.
- Fb widget adds vibrancy to your website.
Steps to embed Fb Widget on your website
Fb widget provides great aid to the business, and also, it is an effective business strategy to gain more attention and increase sales. Embedding a Facebook widget on your website is an easy task, just follow these steps and get an edge over your competitors. We will be using the most popular social media aggregator tool – Tagembed. It is the best tool available in the market; it is easy to install and has a user-friendly backend. It provides greats features and is very effective in enhancing your brand value.
Step 1: Sign up to Tagembed, and if you already have an account, sign in to your account. You can also use your Google and Facebook credentials for login.
Step 2: You will land on the Tagembed Dashboard window, click on Create Widget button on the top right corner of your screen.
Step 3: Create Widget box will pop up on your screen, give an appropriate name to your widget and click on Create Widget button.
Step 4: Select Facebook from the Pick a source pop-up menu.
Step 5: Select the connection type from the given option: Page, My Profile Page, Albums, Page Reviews, Page Mentions
Step 6: Insert your Facebook credentials to link the Facebook account.
Step 7: Click on the Embed Widget button on the bottom left corner of your screen.
Step 8: Select the HTML option from Choose Your Platform pop-up
Step 9: You can decide the Width and Height of your widget. Copy the code by clicking on the Get Code button.
Step 10: Paste the code on your website’s backend.
Congratulations! Within a few steps you have embedded Fb widget on your website.
Facebook provides a great platform for businesses to grow and get the reach beyond the local boundaries. You can use Facebook to your benefit by embedding Fb widget on your website. The widget helps to get more attraction and helps you to enhance your sales.